the company flourished under PCI's administration and Pepsi dominated the market with a share of more than 60%. The success was mainly fueled by an aggressive marketing program dubbed "Have a Pepsi Day" and the launching of Mountain Dew
The group named Pepsi-Cola Distributors of the Philippines, Inc. led by the Escalers, acquired its franchising and bottling rights and officially made the company a Filipino corporation
It was not long before the company drew the attention of Luis Lorenzo Sr. and his partners, the AFP-RSBS. Through their group under Premier Beverages, they bought and assumed majority ownership of Pepsi Philippines in 1989 and gave it a new name: Pepsi-Cola Products Philippines, Inc. (PCPPI), which has remained the company's proud handle since then.