Among the many reasons for soju’s popularity in the country is how food and drink are at the heart of both Korean and Filipino cultures. Drama series often portray the drink as one best shared with friends or a romantic interest. Sharing meaningful moments with family and friends over even the simplest of meals paired with a refreshing beverage is also something Filipinos have in common with counterparts from the Land of the Morning Calm.

A distilled spirit native to Korea, soju is one of the most versatile alcoholic beverages as it can be served on any occasion. And when it comes to spirits, Chum Churum Soonhari is among the country’s top-rated soju brands because of its smoother and sweeter taste profile. Its light, sweet, and crisp taste draws inspiration from the emotions evoked by springtime in Korea. That’s why Chum Churum Soonhari captures the palate of the trendy, fashionable crowd.

Great news for soju connoisseurs! Pepsi-Cola Products Philippines, Inc. (PCPPI) is making Chum Churum Soonhari available nationwide. Starting March 2023, the well-loved soju brand will be made available in all 7-11 branches in the Philippines.

“We are excited to bring Chum Churum Soonhari within reach of more Filipinos through our strong partnership with Lottle Chilsung Beverage, Adding this well-loved soju brand to our product roster allows us to be part of the international cultural exchange through food and beverage,” said PCPPI president and chief executive officer Frederick D. Ong.

Aside from the Original flavor, Chum Churum Soonhar is also available in Peach and Grape flavors.