Pepsi-Cola Products Philippines Inc. (PCPPI), the exclusive manufacturer of PepsiCo beverages in the country, is on a steady growth trajectory, after it recently disclosed that the organization made P 38.36 billion in revenues in 2022, which is 17% higher than what it recorded the previous year and its highest revenue ever.

During its recent Annual Stockholders’ Meeting, PCPPI’s gross profits reached P 6.53 billion. It also registered P2.89 billion in EBITDA amidst economic and industry challenges.

“Our business gains are noteworthy, as they reflect the concerted efforts of the entire PCPPI team as we gain momentum towards our objectives. Our brands remained strong as well, as we continue to expand our market share with reinforced distribution initiatives,” said PCPPI President & CEO Frederick D. Ong.

Last year, PCPPI made significant investments to meet customer demand, specifically the opening of a new PET line in Cebu and the preform injection line in its Southern Tagalog Regional Operations (STRO). These help boost PCPPI’s capacity to reach more customers across the country.

Building from strength to strength
Sting enjoyed its highest market share ever in 2022, while Mountain Dew was ranked number one in the flavored carbonated soft drink (FCSD) segment. Gatorade bounced back and registered double-digit growth, while Pepsi made significant headway in terms of brand preference over competition.

In 2022, the organization launched Gatorade No Sugar in the Philippines, responding to market demand for healthier beverage choices. Early this year, PCPPI announced the availability of South Korea’s leading soju brand, Chum Churum Soonhari, to 7-11 branches nationwide. During the online meeting, Ong extended his appreciation the growing list of clients who continue to choose PCPPI’s range of well-loved beverages to more Filipino consumers.

2023 Priorities
PCPPI also revealed its business priorities for 2023 and beyond. “The key areas of focus are vital in ensuring that PCPPI not only endures the economic headwinds that lie ahead, but thrive productively and sustainably,” said Ong.

The organization’s strategy include refocusing its portfolio, revamping its go-to-market strategy, and rolling out optimization programs that reduce expenses and boost company productivity. Through this three-prong plan, Ong shared that PCPPI will be able to intensify organizational efforts towards efficiency while managing operating costs to remain profitable in a post-pandemic economy.

Sustainability
In furthering its commitment to the planet, Ong shared that PCPPI has reduced the plastic resin used in its packaging materials. The organization has also decreased the volume of carton material used in its packaging by 99.1 metric tons. PCPPI’s waste recycling rates have improved at 90%, and around 800 seedlings have been donated by employees for planting along key locations during various community projects.

PCPPI remains a valued partner of local governments and national agencies like the Laguna Lake Development Authority (LLDA) for clean-up drives and the Adopt-A-River program. In fact, in its home city of Muntinlupa, PCPPI is still a valued private sector representative at the Ecological Solid Waste Management Bureau.

“This 2023, our commitment to our mission, vision, and values is ever steadfast. We are confident that with the support and collaboration with our partners at PepsiCo and Lotte, PCPPI will achieve profitable growth as we leap forward towards becoming the country’s leading beverage company,” Ong continued.