PCPPI and Max’s Group ink partnership anew

May 07, 2024
MANILA, Philippines – Pepsi-Cola Products Philippines, Inc. (PCPPI), the exclusive manufacturer and distributor of PepsiCo beverages nationwide, proudly announces the renewal of its strategic partnership with Max’s Group, Inc. (MGI), the largest casual dining restaurant group in the Philippines. This reaffirmed alliance underscores both PCPPI and MGI’s commitment to enhancing dining experiences across the nation, as PCPPI will extend the offering of its renowned beverage brands to over 600 of MGI’s various restaurants nationwide.

Lyndon Cuadra, Chief Commercial Officer of PCPPI, expressed his enthusiasm about the partnership, stating, “Under the agreement, MGI’s restaurants will feature PCPPI products until 2025, reinforcing our 22-year partnership. This renewal ensures that MGI’s patrons can continue to enjoy their favorite meals complemented by our refreshing PCPPI drinks.”

Over the next two years, well-loved PCPPI brands like Pepsi, 7-Up, Mountain Dew, and Mug, as well as Lipton Iced Tea, Tropicana, and Premier will be served at MGI destinations such as Max’s Restaurant, known for their Sarap-To-The-Bones® fried chicken; New York-style pizza restaurant Yellow Cab Pizza Co.; popular doughnut shop Krispy Kreme; and the all-day dining favorite, Pancake House, among others.

Robert Ramon F. Trota, President & Chief Executive Officer of MGI, emphasized the significance of the enduring collaboration, stating, “For over two decades, MGI and PCPPI have worked together to provide delightful dining experiences to our customers. Central to the partnership’s success is our shared commitment to offer diverse dining options, catering both to our loyal customers and the evolving tastes of the younger generation.”

He added, “We are proud to partner with PCPPI and with this renewed collaboration, we will continue to leverage each other’s strength and expertise, ensuring our initiatives resonate widely and create a lasting impact in the communities we serve.”

Present at the ceremonial contract signing were senior representatives from PCPPI, PepsiCo, and MGI, including (in the photo above, from left to right) Lyndon Cuadra, PCPPI Chief Commercial Officer; Nitin Bhandari, PepsiCo General Manager for the Philippines, Malaysia, and Singapore; Robert Trota, President and Chief Executive Officer of MGI; and Dave Fuentebella, Director at MGI.
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