11 December 2019, Philippines -- Local bottling giant Pepsi-Cola Products Philippines Inc. (PCPPI) continues to strengthen the company’s core business lines in the beverage space, leveraging its exclusive relationship with PepsiCo, one of the world’s leading food and beverages companies serving more than 200 countries and territories around the world, as well as with Lotte Chilsung Beverage — one of the biggest beverage companies in South Korea.
Following its September 20, 2019 disclosure to the Philippine Stock Exchange, PCPPI’s Board of Directors during its December 11, 2019 meeting, approved the agreement ending PCPPI’s appointment under the Exclusive Snacks Franchisee Appointment to manufacture, market and sell locally-made snacks under the trademark Cheetos for the Philippine territory. This is procedurally, the final step ending PCPPI’s locally-made Cheetos snack franchise, which was previously reported with PCPPI’s September 20, 2019 disclosure.
Successfully reaching this agreement allows PCPPI to advance and renew its focus and commitment to a more sustainable future, while optimizing and strengthening the production and distribution of carbonated and non-carbonated beverages to millions nationwide, with the brands Filipinos love: Pepsi, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, Premier, Milkis, and Aquafina.
PepsiCo will continue to import and sell Cheetos in the Philippines, along with its other brands of snacks: Lays, Doritos, Ruffles, Red Rock Deli, Fritos, Tostitos, Sunchips, Smartfood, Munchies, and Rold Gold. These brands will continue to be supplied and available in-store in the Philippines, creating more smiles with every sip and every bite.