Pepsi Philippines, Star Cinema, and BBDO Guerrero all banded together to light up an Aeta community in Sitio Tarukan, Capas, Tarlac through MyShelter Foundation’s Liter of Light project.
For more than 20 years, the Aetas of Sitio Tarukan in Capas, Tarlac spent their nights in darkness. Suddenly, there was light in their streets and homes—courtesy of Liter of Light, a humanitarian project by the MyShelter Foundation and partners, notably Pepsi-Cola Products Philippines Inc. (PCPPI).
The Tarukan lighting project was conceptualized as a gratitude for the tribesmen’s hospitality to actor-singer and Pepsi brand ambassador Daniel Padilla who went there for a location shooting of his movie Crazy Beautiful You located more than 120 kilometres away from Manila.
The one-day project was completed last June 6 with more than 50 volunteers deployed by Pepsi and Star Cinema to installed exactly 100 solar house lights and 40 street lamps in the village, benefitting more than 400 Aeta families.
The volunteers also taught the young Aetas how to make their own solar-light box - a simple do-it-yourself lighting system that does not need electricity.
“We hope that this Pepsi Liter of Light effort for our Aeta brothers and sisters will expand their horizons, and change their lives for the better. By ending more than two decades of darkness for Tarukan, Pepsi Philippines and its partners proved that a lot can be achieved in one day, as long as hearts and minds are aligned,” said Jika Dalupan, PCPPI vice president for corporate affairs and communications.
Sitio Tarukan is located about 120 kilometers north of Manila.
Pepsi is a pioneering sponsor of MyShelter Foundation’s Liter of Light project since 2011. This project provides sustainable off-grid lighting solutions using plastic soda bottles.
The original ‘day light’ (a plastic bottle filled with bleach and water that defracts and magnifies solar energy through solar panels and a simple circuit to power an LED light inserted into the bottle. This simple technology is able to provide up to 10 hours of lighting at night, and could last up to 4 years.
“Before Liter of Light, Tarukan residents had to limit their activities come nightfall. Now, they can extend their productive hours to work more, study harder, and spend more time with family and friends.” said Maricelle Narciso, Pepsi Philippines country manager. “By lighting up their homes and streets, were improving the quality of people’s lives, and making their communities even safer than before.”
“Maraming, maraming salamat po sa tulong na ibinigay nyo sa amin,” Tarukan chieftain Lito Diaz responded.
Liter of Light is the beneficiary of Pepsi’s global campaign ‘Pepsi Challenge’ with $1 will be donated to MyShelter for every engagement made using the hashtag “#PepsiChallenge.” The proceeds would be used to light up more blighted communities worldwide.
For his part, Daniel Padilla created a tribute video for his adopted sitio featured in his June 13 sold-out concert dubbed “Most Wanted” at the Mall of Asia Arena. The hashtag #PepsiChallenge, which the video also supported, became the number one trend for the Philippines on Twitter. Resulting in tens of thousands of dollars donated to the Liter of Light project.
“Araw ‘nyo ‘to para makatulong... sana marami kayong mai-post, para marami rin tayong matulungan,” Padilla stressed.